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How to Detect Misinformation external icon : A quick guide by Stronger on detecting misinformation, disinformation, lies, and conspiracy theories about vaccines.

UNICEF Field Guide on Addressing Misinformation external icon : A field guide that includes strategies to address misinformation about COVID-19 vaccines in global contexts.

MAY BE SPREADING MISINFORMATION UNDERMINE IMMUNIZE PDF

Social Listening and Monitoring Tools pdf icon : Tools embedded within CDC’s Rapid Community Assessment Guide to support social listening and monitoring implementation.

Learn how Tennessee’s COVID-19 Health Disparity Task Force built trust to battle misinformation.

How are people responding to and interpreting vaccine-related communication from public health authorities?.

What overarching themes and narratives-beyond individual pieces of content-emerge from widely circulated rumors and misinformation?.

What rumors or misinformation are circulating?.

What are people’s attitudes and emotions that may be linked to vaccination behavior?.

What questions are people asking about COVID-19 vaccination?.

Analyze and develop insights by considering the following questions:.

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Set up a social and traditional media monitoring system to access key channels, communities, and conversations, including free monitoring and analytical tools.Create and maintain a rumor log to track circulating misinformation, its volume, how it is spreading, and how it evolves over time.Create and maintain a social media influencer list to monitor for perceptions, content gaps, and misinformation.Check tools regularly to gather social listening data. Identify your jurisdiction’s existing information sources that will inform listening, such as analysis of social media comments, call center logs, and media inquiry logs.How to conduct effective social listening and media monitoring and help prevent the spread of misinformation:

Some people may not trust public health professionals or visit the health department website, so it’s more effective to reach them through the channels and sources they look to and trust for health information, such as religious leaders or community organizations. Use trusted messengers to boost credibility and the likelihood of being seen and believed over misinformation.See How to Tailor COVID-19 Information to Your Specific Audience. Share details, including addresses and hours, about local vaccination sites and events with community-based organizations and local media. Also use methods to reach those with limited or no internet access, such as radio or community events. This can be done through your website, social media, and other places your audience looks for health information.

Share accurate, clear, and easy-to-find information that addresses common questions.Engage with and listen to your community to identify and analyze perceptions, content gaps, information voids, and misinformation.This can help you understand where, when, why, and how misinformation is spreading in your community. This can include monitoring social media channels and traditional media outlets for misinformation and creating a log of that misinformation to identify trends in your area. Listen to and analyze misinformation circulating in your community through social and traditional media monitoring.

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Download CDC’s Rapid Community Assessment Guide for steps and adaptable tools to quickly gather information and better understand your community of focus.

May be spreading misinformation undermine immunize